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Social Media Analytics: Learn From Your "Likes"

Listening to the voice of the customer isn’t enough. Learn how to go beyond basic metrics for a deeper understanding of how actions and comments on Facebook, Twitter, LinkedIn, customer surveys, and other online forums impact business performance.

Linking Social Media to Business Outcomes
Dan Grady, Information Builders' advanced analytics specialist, will discuss how to capitalize on the opportunities that social media presents by combining social media with other enterprise data to create a singular “voice” for each customer, understanding how social media activities drive business performance, and how to consolidate and analyze this big data.

You will leave this one-hour webcast with a better understanding of:

  • 3 different levels of analytics and the data you need to drive them
  • Best practices for integrating social with other critical business data
  • Visualizations to help understand what your customers are saying in the social sphere
  • Enterprise information management to support these analytics

If you manage Marketing Operations, Business Analytics, Customer Experience, or IT and want to tie social media activity to business performance, then this event is for you.

Register now to get the webcast recording!

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Available On-Demand

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